*New improved formula* We’ve added some powerful, hydrating ingredients to our original formula to make it even more effective! Now includes vitamin E, Avocado fruit oil, hyaluronic acid and organic rosemary leaf extract to help firm and hydrate. Our completely natural undereye serum combines powerful antioxidants and plant based ingredients to rapidly reduce puffiness and tired looking eyes. It is incredibly moisturizing and helps firm and combat fine lines and wrinkles.